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xvxvx 2 hours ago [-]
‘he has described tracking exactly where viewers stop watching and rebuilding videos around those drop-off points.’
I’ve seen only clips of his videos here and there, but assumed he was somewhat naturally gifted in creating content that interested people. Reading this, and his obsession with algorithms, his job seems like a hellish nightmare.
I recently stumbled upon ‘book influencers’ on YouTube and same desperation is holding them hostage. There’s no way this is fun for anyone. Being so obsessed with clicks and likes and retention and whatever. Then trying to earn money from it all. I’d literally rather be a vagabond.
59 minutes ago [-]
solarkraft 57 minutes ago [-]
> Being so obsessed with clicks and likes and retention and whatever. Then trying to earn money from it all
The pressure goes the other way around, though. Once somebody’s living depends on it, they have to make content that makes them money.
Grombobulous 1 hours ago [-]
What’s crazy about it is that he already has more than enough money to do what he wants. He could scuttle his view-maxxing and just make what he loves to make and he’d still do well and live a lavish luxurious lifestyle with no worry for lost subscribers.
E.g., we see this with the way PewDiePie “retired.” My understanding is that he only makes videos that he wants and enjoys making these days.
But that idea assumes Mr. Beast isn’t just an amoral grifter who is in this job to do exactly what we see described here. He has no passion for making videos or the content of his videos, his passion is wealth and influence accumulation.
On the other end of the spectrum we see people like Technology Connections or Tim Traveler who are completely uninterested in sponsorships or marketing efforts and they get to just make the videos they love making. There is zero view optimization when Alec makes a 1 hour video about heat pumps. He knows there’s going to be massive drop-off and doesn’t care. It’s obvious to point out that Mr. Beast got his bag orders of magnitude above and beyond creators like that and could easily stop his insane operation and do the same thing.
You and I would call this a hellish nightmare but that’s not how narcissist and narcissist-adjacent folks feel about it.
gdulli 1 hours ago [-]
To be that kind of rich you usually have to make not only your career but your life about making money. And then it becomes your self image. The illogical decisions happen because there's nothing left of you but continuing to make the number go up.
Ekaros 54 minutes ago [-]
What I actually find interesting about him and Cocomelon is that they actually follow stats and metrics to generate content that garners most clicks or keeps most engagement... Somehow it almost feels like lot of other more traditional media doesn't even attempt that. Like they pay lip service to it by committees. But they don't actually make content like that.
1245-a17z 1 hours ago [-]
Who watches the 10,000th iteration of "locking up 100 people in $place and who stays the longest gets $100,000", badly filmed and badly presented?
The pioneers of this genre were Big Brother by RTL in the 1990s. It was at least professionally produced.
It is hard not to think of viewbotting.
Ekaros 50 minutes ago [-]
Lot of people like repetitive content it seems. And that goes for everything. I have no idea of music, but I have understood that people tend to listen to same genres inside which things are pretty much the same.
Same goes for TV shows, soap operas and sitcoms are popular. Same thing repeated for countless episodes. In general lot of tv shows were a story of the week variety.
Movies too. Sequel after sequel or some generic thing following same tropes and plot points...
Oh and why not lot of books. Mostly same thing repeated in each book with slight variations...
I think people just might like formulaic repetitive content...
I’ve seen only clips of his videos here and there, but assumed he was somewhat naturally gifted in creating content that interested people. Reading this, and his obsession with algorithms, his job seems like a hellish nightmare.
I recently stumbled upon ‘book influencers’ on YouTube and same desperation is holding them hostage. There’s no way this is fun for anyone. Being so obsessed with clicks and likes and retention and whatever. Then trying to earn money from it all. I’d literally rather be a vagabond.
The pressure goes the other way around, though. Once somebody’s living depends on it, they have to make content that makes them money.
E.g., we see this with the way PewDiePie “retired.” My understanding is that he only makes videos that he wants and enjoys making these days.
But that idea assumes Mr. Beast isn’t just an amoral grifter who is in this job to do exactly what we see described here. He has no passion for making videos or the content of his videos, his passion is wealth and influence accumulation.
On the other end of the spectrum we see people like Technology Connections or Tim Traveler who are completely uninterested in sponsorships or marketing efforts and they get to just make the videos they love making. There is zero view optimization when Alec makes a 1 hour video about heat pumps. He knows there’s going to be massive drop-off and doesn’t care. It’s obvious to point out that Mr. Beast got his bag orders of magnitude above and beyond creators like that and could easily stop his insane operation and do the same thing.
You and I would call this a hellish nightmare but that’s not how narcissist and narcissist-adjacent folks feel about it.
The pioneers of this genre were Big Brother by RTL in the 1990s. It was at least professionally produced.
It is hard not to think of viewbotting.
I think people just might like formulaic repetitive content...